Australians are known for their love affair with Asian cuisine with Thai and Chinese established as firm favourites. With limited awareness and trial of Malaysian food, Crossman was given the daunting task of taking Malaysian to the masses and making it stand out from the crowd, with the aim of getting everyday Australians to become more familiar with a menu of dishes, seeking out their distinctive flavours in restaurants and knowing how to cook them at home.
Australian summer stonefruit growers needed to boost demand for their produce especially during peak season when consumer excitement wanes. Crossman Communications worked closely with Horticulture Australia Limited to develop a strategic 360 degree communications campaign, taking a fresh approach and using a range of channels and touch points, to get Australians of all ages eating local peaches, nectarines, plums and apricots.
Winner, Consumer Marketing and Social Marketing, 2011 PRIA National Golden Target Awards
It was an unheard of product in a category many are wary of… and the brief was simply to turn it from zero to product hero.
Struggling to get product off shelves, Vitaco Health approached Crossman Communications to create a strategic campaign for BiolaneTM Active Green-Lipped Mussel Extract.
Winner, Consumer Marketing, 2008 PRIA National Golden Target Awards
Faced with a nation of meat-lovers, Crossman was charged with the task of promoting Sanitarium’s range of meat alternative products, Vegie Delights, and educating Australians on the benefits of plant-based lifestyles, ultimately encouraging them to reduce the amount of meat in their diet.
Best Not for Profit Campaign, 2006 Asia Pacific PR Awards
To be globally competitive in the health and medical research field long term and deliver improved health outcomes for Australians, substantial investment is required from Government, industry, business, philanthropy and the general public.
Partnering with Research Australia, Crossman faced the challenge of demonstrating and building community-wide support for the cause to ultimately put it on the political agenda and make funding for health and medical research a greater national priority.